BRAND IDENTITY DESIGN SPECIALIST

Hey, I’m Dylan.

Sydney-based brand identity designer helping ambitious founders turn strong positioning into distinctive visual identities.

Six years designing brands across AI, SaaS, fintech, music and health.

Previously at Halaska Studio and Vinyl Group.

Portrait of Dylan Kelly, Sydney brand identity designer

Trusted by 40+ brands

Logo design for AI industry
3D logo design mockup for tech company
Logo design for sprint design studio business card mockup
Logo design for a crypto company
Fintech industry logo design inspiration
Logo design for a youth music awards
Logo design for a health corporation
Logo design for AI industry
3D logo design mockup for tech company
Logo design for sprint design studio business card mockup
Logo design for a crypto company
Fintech industry logo design inspiration
Logo design for a youth music awards
Logo design for a health corporation
Logo design for AI industry
3D logo design mockup for tech company
Logo design for sprint design studio business card mockup
Logo design for a crypto company
Fintech industry logo design inspiration
Logo design for a youth music awards
Logo design for a health corporation
Logo design for AI industry
3D logo design mockup for tech company
Logo design for sprint design studio business card mockup
Logo design for a crypto company
Fintech industry logo design inspiration
Logo design for a youth music awards
Logo design for a health corporation
Logo design for AI industry
3D logo design mockup for tech company
Logo design for sprint design studio business card mockup
Logo design for a crypto company
Fintech industry logo design inspiration
Logo design for a youth music awards
Logo design for a health corporation
Logo design for AI industry
3D logo design mockup for tech company
Logo design for sprint design studio business card mockup
Logo design for a crypto company
Fintech industry logo design inspiration
Logo design for a youth music awards
Logo design for a health corporation

A forgettable brand is expensive to market.

One thing I’ve noticed after working with founders over the past six years is that branding becomes increasingly important once a business starts gaining momentum.

The product is proven. Growth is the focus. But the brand often still feels like a proof of concept built to get the business off the ground.

That’s when marketing starts working harder than it should. It becomes harder to earn trust, attract the right customers and communicate the value the business has already created.

That’s why I started my own practice. I wanted to work directly with founders, helping them build brands that reflect the quality of the business they’ve become, not just where they began.

Featured work

What my clients are saying

Natasha Lee

Editor | Mediaweek

You are a GENIUS! Thank you for not only realising the dream, but improving on it and delivering it perfectly ❤️

Alli Galloway

Head of Fan Growth | WNBL

Dylan just gets it. Visually, emotionally, and strategically. Every design feels on-brand, meaningful, and built for real-world marketing use. Dylan has been an incredible creative partner during our time as colleagues, and as a freelancer - he’s on speed dial.

Rebecca Yan

Head of Marketing & Community | Careers in Colour

Dylan took the time to understand the story we were trying to tell. You can see that care reflected in every creative decision. He provided recommendations that elevated our final piece and exceeded our expectations.

Julie Williams

Managing Director | Migration Downunder

We engaged Dylan Kelly to upgrade Migration Downunder’s brand and image. It was a worthwhile investment and I’m thrilled with the outcome! Dylan is easy to work with and he exceeded our expectations and has now provided our company with consistency in regards to our branding. Highly recommend Dylan!

Joss Taylor

Owner | The Plug

Dylan has consistently delivered quality work on time, with genuine dedication and love for what he does.

Michelle Hookham

Owner | Health Dynamis

Dylan is my go-to for branding. He has a rare ability to capture the true essence of a business in his design.

Natasha Lee

Editor | Mediaweek

You are a GENIUS! Thank you for not only realising the dream, but improving on it and delivering it perfectly ❤️

Julie Williams

Managing Director | Migration Downunder

We engaged Dylan Kelly to upgrade Migration Downunder’s brand and image. It was a worthwhile investment and I’m thrilled with the outcome! Dylan is easy to work with and he exceeded our expectations and has now provided our company with consistency in regards to our branding. Highly recommend Dylan!

Alli Galloway

Head of Fan Growth | WNBL

Dylan just gets it. Visually, emotionally, and strategically. Every design feels on-brand, meaningful, and built for real-world marketing use. Dylan has been an incredible creative partner during our time as colleagues, and as a freelancer - he’s on speed dial.

Joss Taylor

Owner | The Plug

Dylan has consistently delivered quality work on time, with genuine dedication and love for what he does.

Rebecca Yan

Head of Marketing & Community | Careers in Colour

Dylan took the time to understand the story we were trying to tell. You can see that care reflected in every creative decision. He provided recommendations that elevated our final piece and exceeded our expectations.

Michelle Hookham

Owner | Health Dynamis

Dylan is my go-to for branding. He has a rare ability to capture the true essence of a business in his design.

Your business has evolved. Your brand should too.

Let’s build an identity that reflects where you’re heading.